COMMERCIAL GROWTH • OPERATING MODEL • EXECUTIVE ADVISORY
Helping successful businesses build for their next stage of growth with experienced executive leadership.
The operating model that created success isn’t always the one that will support what comes next. Cunningham Advisory works with CEOs, founders and leadership teams to make the transition from successful to scalable — aligning commercial strategy, operating model and execution for the next stage of growth.
ABOUT ANDY
Decades of leading
business through growth and scale
Andy Cunningham is a senior commercial executive with more than twenty years spent leading businesses through growth, restructure and the awkward middle ground between the two. His career has been built inside operating companies rather than on the outside looking in — carrying targets, running teams and being accountable for the result.
He has held executive and country leadership roles across technology, engineering and professional services, with responsibility spanning Australia, New Zealand and the wider APAC region. His experience includes scaling commercial organisations, reshaping go-to-market models, rebuilding commercial functions and integrating acquisitions.
Today he works with a small number of boards, owners and executive teams at a time. The approach is deliberately practical: understand the commercial reality, agree what actually moves the number, then stay close enough to make sure it happens. No frameworks for their own sake, no reports that sit unread.
“Strategy is only worth something when someone is accountable for executing it.”
TRACK RECORD
Experience measured in outcomes
SERVICES
Ways to work together
Scaling & Operating Model
Helping successful businesses evolve how they operate for their next stage of growth
Commercial and operating architecture, structure and accountability aligned to where the business is going – not where it has been
01
Fractional Executive Leadership
Commercial Growth
03
02
Helping businesses accelerate revenue, improve execution and build scalable growth
Pricing and packaging, go-to-market, channel strategy and sales discipline built to hold under pressure and scale
Experienced executive leadership without the need for a permanent appointment
Board level presence embedded with your team for the period the business genuinely needs it
ENGAGEMENTS
From a specific challenge to broader operating change
Focused Advisory
A defined commercial or operating challenge where experienced external perspective can accelerate the answer.
Pricing & packaging · go-to-market · channel strategy · market entry · sales model
Commercial & Operating Architecture Review
A broader review of whether the commercial and operating model is equipped for the next stage of growth
Commercial model · go-to-market · organisation · accountability · operating rhythm
Executive Operating Partner
Experienced executive capability alongside the CEO and leadership team to help turn strategy into execution.
Implementation · leadership capacity · ongoing executive support
01
02
03
WHEN TO ENGAGE
If any of these sound familiar,
it's probably time for a conversation
Growth has stalled
Revenue has plateaued, execution has slipped, or the business has outgrown its current commercial model.
02
06
05
04
03
Expansion into ANZ or APAC
Leadership capacity is stretched
Proven success elsewhere now needs the right local strategy, go-to-market model and leadership to scale.
A critical initiative needs experienced executive leadership without adding another permanent executive.
Investment, acquisition or change
The board needs an independent perspective
An experienced operator to challenge thinking, bring clarity to decisions and help leadership execute.
01
The structure and commercial model that created success are no longer fit for the next stage of growth.
The business has outgrown how it operates
Investment, acquisition or significant change requires experienced leadership to reduce risk and accelerate outcomes.
Let's discuss what's next for your business.
Most conversations start with a confidential, no-obligation call - a candid view of where the business is, what you are trying to achieve, what is holding it back, and whether there is a sensible way for us to work together.
